- If you can draw your reader’s eye and successfully get them to do something, you are on your way to winning new customers.
- Be interactive, because when your customers feel compelled to do something, they are one step closer to buying!
"Interactivity=Sales" [online]
http://www.thunderdata.com/thunder_bits/importance_of_interactive_websites.html
[Accessed 20 October 2011]
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